Chiang Mai is an old city, with its fascinating indigenous cultural identity such as diverse dialects, cuisine, architecture, traditional values, festivals, handicrafts and classical dances is a prime location in its own right. In addition, the presence of hill tribes and their wealth of unique cultures enhance Chiang Mai's distinctive diversity.

Many of Tourists have mistaken Chiang Mai as the northern junction and the base from which they can explore other provinces. The phrase "a day in Chiang Mai is enough to see things around" was common.
Today, tourists are surprised by the fact that there is always something new to discover Chiang Mai. Intriguing diversity among ethnic tribes coupled with breathtaking scenery makes Chiang Mai one of Asia's most attractive tourist destinations. Two weeks in Chiang Mai may not be long enough for serious travelers.